National Burger Day 2025
Fan-made burgers, returning legends, and free beer? Yes please.
From Thursday 21st August to Sunday 31st August, we’re celebrating National Burger Day the only way we know how – with a curated menu of our classics, returning icons (Lobster Royale 👀), one legendary wildcard created by you and free ice-cold NOAM beers. Available across our London and Brighton restaurants.
Fan-made burgers, returning legends and free beer? Yes please.
We’re firing up the grills for the burger bash of the year. National Burger Day is back – and this time, you’re in charge.
From Thursday 21st August to Sunday 31st August, we’re celebrating the humble burger the only way we know how – with indulgent builds, returning icons, and one legendary wildcard created by you.
If that's not enough to whet your appetite, on Thursday 21st August, the first 25 burgers sold in each of our UK restaurants will come with a free, ice-cold NOAM beer – because what’s a burger without a beer?
The Line-Up
Get stuck into our stacked, limited-edition burger menu – available for 10 days only:
Lobster Royale
Buttermilk fried lobster tail, lettuce, lobster mayo, fresh tomato, pickles, red onions, ranch dressing.
Served with fries or salad.
Short Rib Burger
5oz 100% beef, tender beef short rib, BBQ sauce, pickles, red onion.
Served with fries or salad.
Wagyu Smash
Two smashed beef patties, mac sauce, American cheese, lettuce, pickles.
Served with fries or salad.
Classic Burger
100% beef, lettuce, tomato, pickles, red onion, burger sauce.
Served with fries.
Beast Burger
5oz or 8oz 100% beef patty, lobster meat, brie, fennel slaw, truffle mayo.
Served with fries or salad.
❓ Mystery Burger
Made by a true Burger & Lobster fan.
Trust us – it’s worth the suspense.
Build a Burger, Win a Feast
For the first time ever, we’re handing over the burger crown. We asked our fans to design their ultimate dream burger – and the winner? Their creation will headline our menu nationwide, complete with their name in lights (or at least on the menu). Think: “The Big Stack by Steve from Bromley.” They’ll also get a complimentary meal for four – plus lifetime bragging rights.
Head over to our Instagram to enter your creation. Winner will be decided by 11th August. Check out the winning burger in all its glory from 21st August. You might want to bring napkins.
Ready to Bite In?
This one’s for the burger purists, the dreamers, and the sauce-drippers. Whether you're craving an old-school icon or chasing your next favourite burger, National Burger Day at Burger & Lobster is your next stop.
21st – 31st August, limited-time only
Only available at London and Brighton Burger & Lobster restaurants