World Lobster Day London
*Walk-ins only.
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It’s time to break some claws this World Lobster Day
We recently discovered that 50% of people haven’t tried lobster yet. It’s a division we can’t stand by, and it’s one we’re set to fix this World Lobster Day.
On September 25th 2024, we’re bringing lobster lovers together — including the ones that don’t know it yet with our bring one get one deal. Break some claws with a friend who’s never eaten lobster on the day and you’ll receive their meal for free. Because no one should have to pick a side this World Lobster Day. Unless they’re picking a free main alongside it.
Calling all lobster loyalists and lobster novices, we are on a mission this World Lobster Day.
Once a food of the people, lobster was served to everybody, yet today, the nation is much more lobster-less. Following research that over 60% of Brits believe lobster is out of their price range*, we’re celebrating all things lobster, and for the first time ever, it’s going global too.
Launching on World Lobster Day, Wednesday 25th September, our ‘Bring A Mate, Get A Plate’ experience will encourage those who have never tried lobster before to enjoy it for free. Seafood lovers will have the chance to share their love of lobster by simply bringing a friend who has never tried lobster to any Burger & Lobster restaurant and treat them to a Whole Lobster, Lobster Roll or Beast Burger for free.
We will only welcome walk-in diners on World Lobster Day.
Whether choosing a wild-caught lobster grilled or steamed to perfection, a lobster roll dressed with mouth-watering lemon mayo and chives served in a toasted brioche bun, or the lobster-topped Beast Burger, each dish is served with a portion of signature fries and lemon and garlic butter. Splitting the bill or treating a friend, one diner will enjoy a complimentary meal to celebrate their first ever lobster.
Born out of research revealing that over 50% of Brits have never tried lobster due to its expensive price tag*, we will be returning the lobster to its humble beginnings, where it stood as a food of the people. A fun and inclusive celebration for all, everyone should grab a friend and head into one of the brand’s nine UK locations (walk in’s only): Bond Street, Bread Street, Knightsbridge, Leicester Square, Mayfair, Oxford Circus, Soho, West India Quay and Threadneedle, this World Lobster Day.
On Wednesday 25th September, our restaurants will welcome walk-in diners only. Everyone should grab friends and family and pop down to get their claws stuck in.
