Prime Feast

Cuts above the rest

In partnership with Goodman, Beast and Zelman Meats, we have launched Prime Feast - a premium meat box that allows you to recreate the Burger and Lobster experience in your very own kitchen.

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How To Eat A Lobster

Even we'll admit getting into a lobster is tricky business...

After spending countless hours preparing wild live Atlantic lobsters, we've definitely perfected the art of eating lobster.

Yes, lobster is delicate, juicy and oh-so-tasty. But did you know that the much-loved crustacean also boasts many health and nutritional benefits to boot? For instance, it's utterly brimming with protein, calcium and essential vitamins all of which work to keep your brain, heart and body healthy. Looks like lobster is a win-win! However, even we’ll admit getting into a lobster is tricky business...

And so, after years of cracking and picking our way into the good stuff, we thought we should lend a hand and help you to help you get the most out of your lob! Click the link below to view a little step-by-step guide:

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How to eat a lobster;

Illustrations by @__aliceashleyart__